As a true petrolhead and photographer, I can really appreciate a well personalized supercar. Cars in this segment are made and designed with an amazing attention to detail in both design and engineering, making them perfect photography subjects. Add some unique details and you can end up with something really special, both with the car as the photos of it. Luckily I have a loyal customer, Baan Velgen, who specialized in exactly this.
I have shot many of this company’s creations ever since I first started out as freelance photographer, and there’s still more to come. Working together for years now has it’s benefits for both parties. Bringing together the aesthetic beauty with tested marketing makes us learn more with every job we do. Today I’ll take you along during our latest shoot. While we often shoot around their workshop, as we usually don’t really have any other options, we decided to do something different this time around. They just finished up a rather extensive project with this stunning Ferrari 458 Italia and it deserved a little more attention with the photography too. This is why we decided to take it to the Dutch coast on a sunny summer evening.
As we’d meet up on location right after work, I made sure to cook up some portable dinner for everyone. This way we’d could make the most out of the time we had to get the shots I wanted. It allowed time for sharing the photoshoot on our Instagram Stories too as can see. People tend to underestimate what goes in a shooting a proper set of photos, especially when it comes to the time it takes. While the location and time can be clear, setting up the right compositions and positioning the car still takes time.
I arrived at the location well prepared, with a car loaded up with all the gear I could possibly use. This means that besides the camera and a sturdy tripod, there’s a case with strobe lights, lightstands and light modifiers. There’s also a batterypack that allows me to power the strobes on 220 Volts of power everywhere I go. Using these external lights can often come in handy when shooting at dark or busy locations. Besides lighting up the subject in the dark, they’re very useful too for eliminating unwanted reflectings that break up the lines of a car.
In this case though, I really didn’t need all that much. The setting sun in a clear sky resulted in beautiful light on the car. The wide open location with clean horizons made sure the reflections on the car couldn’t be much better either. This made me decide to only take out the small reflection screen from the stack of gear. While this is mostly used in portrait photography, I find it a very handy tool to get some quick light on details. A very efficient way of making full use of the stunning natural light.
Using just the reflection screen to provide some fill light works so much quicker than the strobe lights too. There’s no setting up the lights, moving them around and adjusting the output per exposure. This made for a very laid back vibe on location this evening, although I’m sure my pulled chicken rolls, the use of tiny smoke bombs and the gorgeous weather helped a lot too. In no time we got the material I needed, which meant we could pack up and head back to the Baan Velgen workshop. I needed to get some material there, making use of their car lift, that we simply couldn’t get on location. All in all, this photoshoot had all the right ingredients, wouldn’t mind doing one of these each week at all. Please feel free to contact me if you’re interested in my services or if you have any questions for me. Make sure to scroll further down though to see the result of the work described above.