When thinking of Italian cars, most will immediately mention the famous supercar brands like Lamborghini and Ferrari. Maserati will probably be a close third for many and the petrolheads will definitely not exclude Pagani and Alfa Romeo either. Lancia though has sort of been lost in history. While the brand still exists and works closely with Chrysler for their current models, most will remember them from motorsports history.
Hearing someone mention Lancia, I immediately think of their rally specced classics like the Stratos, Delta and 037. While these cars have been seen in action in several liveries, the Alitalia livery somehow always comes up first. It seems a friend of mine, known to many as Team Oranje, had the exact same thing happen when he was thinking of a new theme to wrap his Lamborghini Aventador SV in for participating in a rally through Italy. Besides wrapping his car in a full Alitalia theme, he took it all the way by dipping his stock wheels in yellow and even developing a rally lights box to go on the front of the car. A bit of wiring even made sure those lights actually worked. When he first showed me the result of this project, I absolutely loved it. The modern Lamborghini supercar seemed like the perfect vehicle to be dressed in this tribute to Italian motorsports history.
Previously he had wrapped this same car in a Red Bull Racing theme for a rally, which looked really cool too. While that wrap only stayed on the car for a couple of weeks though, the Alitalia wrap has been on the car for over a year. Many loved seeing the car like this, even without the rally lights that really only have been used on the rally through the mountains. When he informed though that he was planning to bring the car back to it’s original look, I knew we had to do a tribute to this tribute. We decided to go all out for this and show the car in a scene matching the theme. We booked a hotel close to the location I found and made sure to get up early to enjoy the late summer low morning sun for the photos. We only had a small team this morning so sadly I don’t have any behind the scenes material to include this time, but I hope the results below will make up for that and let your imagination do the rest!