Yes, it is true, I shoot more than just cars. While my main focus lays with the automotive market, as my portfolio reflects, I do other things too. When a friend approached me with the question if I could shoot new photos of the practice she works in, I ofcourse said yes. Her employer wanted to renew her company website and marketing material, so new photos were needed.
While some might say that shooting cars is wildly different from shooting a physical therapy practice, I don’t think it is. There are differences ofcourse, but there are lot of similarities too. In the end it’s still photography, all about composition, light, contrast and so on. For me, shooting something a little different is interesting and fun. This job was just that. Several type of photos had to be taken, on multiple locations. We had to capture several images of what the practice does, involving people actively receiving therapy. New portraits of all employees had to be shot too, just like some exterior shots of the main location.
With a new website in development too, we could make the two come together. With looking at the new website layout and which information would be put on it, we came up with a suiting shotlist. The client, her team and the patients that signed up to be featured in the photography all were a joy to work with. There was a very laidback atmosphere, even though I was setting up lights in the rooms and directing my models into the desired poses. That’s not something most people are very used to, especially not in while working or receiving therapy.
For the portraits we decided to go outside. Here I had more room to work and having all girls together ensured very spontaneous expressions. The blend of natural light with the fill from my strobes, added a subtle warmth to the shots. When people don’t enjoy the photography process, they might just end up looking like they don’t like their work once the photos are online. I believe we definitely managed to avoid this as can be seen by the happy portraits above.
We took out a full day to get the shots, with me switching between 3 locations in between. It was a tight schedude but it all played out perfectly. Some where ofcourse a bit tense at first, being at work while someone is pointing a camera and big lights on you. In the end all shots felt very natural and welcoming, exactly how it should be I guess. The photos on your website are your first representation towards possible new clients in many cases, so they can be very important. I really enjoyed working with Geriafit Physical Therapy and I think the new website and photos represent the hospitality and care I experienced that day.
Below I’ve grabbed some outtakes from this photoshoot. The client was positively surprised when I delivered them, they were over the moon with them and told me it’s exactly what they wanted. These are the things I enjoy about my work, spending an entire day with amazing people and still being able to surprise them when the photos are done. If you’re interested in my services or have any questions for me, please feel free to contact me. I’m always happy to answer questions and talk possibilities that will suit your needs.